編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-806-105 | Google Inc. | Herman, Kerry ;Eisenmann, Thomas ;Eisenmann, Thomas | Competitive strategy | Strategy( MGMT102 ) |
2 | 9-609-018 | Daewoo Shipbuilding and Marine Engineering | Upton, David M.;Kim, Bowon | Operations management | Strategy( MGMT102 ) |
3 | 9-803-133 | Southwest Airlines 2002: An Industry Under Siege | Heskett, James L. | Service management | Strategy( MGMT102 ) |
4 | 9-703-497 | ZARA: Fast Fashion | Ghemawat, Pankaj;Nueno Iniesta, Jose Luis | Other | Strategy( MGMT102 ) |
5 | 9-705-508 | Samsung Electronics | Siegel, Jordan;Chang, James Jinho | Other | Strategy( MGMT102 ) |
6 | 9-706-401 | Haier: Taking a Chinese Company Global | Khanna, Tarun;Vargas, Ingrid;Palepu, Krishna G. | Other | Strategy( MGMT102 ) |
7 | 9-706-411 | AmorePacific: From Local to Global Beauty | Ghemawat, Pankaj;Kiron, David;Knoop, Carin-Isabel | Other | Strategy( MGMT102 ) |
8 | 9-706-496 | Apple Computer, 2006 | Yoffie, David B.;Slind, Michael | Other | Strategy( MGMT102 ) |
9 | 9-708-479 | The Globalization of East Asian Pop Music | Siegel, Jordan;Chu, Yi Kwan | Other | Strategy( MGMT102 ) |
10 | 9-710-467 | Apple Inc. in 2010 | Yoffie, David B.;Kim, Renee | Other | Strategy( MGMT102 ) |
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